John Ashworth
Preneed Sales & Growth — 30 Years Building Books That Compound
What I produce
$2.04M
Face amount YTD through April 2026
$3,810
Average sale YTD 2026
+33%
YoY production growth, same period
30+
Active agents across managed accounts
The trajectory
On pace
2026 — exceeding prior year
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What makes this different
Negotiates contract terms that improve profitability rates, not just face amount
30 years cross-industry sales: luxury auto, fitness, B2B tech, preneed
Helped scale Frazer funeral tech from $300M to $1B in revenue
Content infrastructure: Substack, LinkedIn, podcast, 200+ TV segments
Builds owner-level relationships with funeral homes, not transactional vendor contact
Education-based marketing systems that generate compounding inbound trust
What I'm looking for
Comp that scales with production
Fixed salary against a 33% growth trajectory is a structural mismatch. I want upside that moves with output.
Autonomy to operate as a growth architect
Not a managed rep. I build systems, develop agents, and own the relationship layer.
Benefits that reflect the value being generated
Healthcare, retirement, and stability that removes household pressure — not an afterthought.
A company that invests proportionally
The right partner sees this book and trajectory as an asset to build on, not a number to manage down.